The data analytics software developer is shifting its go-to-market strategy to a more partner-centric motion in a move to accelerate Alteryx platform sales for enterprise-scale deployments.

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...

Aaron Biggs, VP of Revenue at Summit, is a tenured technology leader with expertise in growth, go-to-market strategy, and customer success. We’ve all heard it before: “B2B buyers are acting ...

Which data types do B2B marketers and salespeople use most in their go-to-market (GTM ... and technographics as part of their GTM strategy to prioritize accounts (59%) and as competitive intelligence ...

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

This acquisition is a key component of F2’s go-to-market strategy, further enhancing its platform of technology, marketing and business services offerings to the wealth management industry.