Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

I’ve wanted a perm for years now, but with the amount of damage my hair went through with multiple bleaching sessions (I had ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...

Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you're probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...

Few things are more fun than walking out of the salon with a fresh perm. You finally have those beautiful, curly strands that you’ve always wanted. But they don’t stay that way forever, so you must ...

Perms are back and bigger than ever — but the techniques have been fine-tuned to make it easy to get whatever kind of curl you're looking for: kinky coils, beachy waves, or even just some added body ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

Back in the Eighties no self-respecting fashion victim of either sex would be seen dead without a perm, frosted highlights and a shell-suit. For 20 years the crime against hair fashion embodied by the ...