Search Engine Land

Generative Engine Optimization framework introduced in new research

Adding relevant statistics, quotations and citations can boost content visibility in generative engines by up to 40%, according to a recent research paper. That finding comes from a paper titled GEO: ...

4 Key Points On Generative Engine Optimization For Commerce Brands

The scale of AI-powered discovery has been growing exponentially. OpenAI’s ChatGPT now reaches over 5 billion visits a month and 800 million active weekly users. More than 40% of users are under 25.
Forbes

What’s In Your Search? Why Generative AI Is The New Front Door

Generative AI is rapidly replacing Google as the primary discovery tool, necessitating "Generative Engine Optimization" (GEO) to ensure brands appear accurately in AI-generated answers. This ...
Reuters

A History of Generative Engine Optimization (GEO)

NEW YORK, NY, November 6, 2025 (EZ Newswire) -- Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for visibility in AI-powered ...
Search Engine Land

Generative engine optimization (GEO): How to win AI mentions

Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when ...
Business Insider

SEO.co Expands White Label SEO to Address the Rise of LLMs & Generative Engine Optimization (GEO)

New offering helps agencies optimize client visibility across AI-driven search and generative answer engines Seattle, Washington, United States, January 23, 2026-- SEO.co today announced the expansion ...