Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Generation Alpha kids are growing up with technology and social media from birth. Inclusivity and diversity are shaping this generation’s views and values. Understanding mental health is a priority ...

Gen Alpha, those born between 2013 and 2025, is the largest generation globally, representing 24 per cent of the population. While most of Gen Alpha is still in primary school, they already have ...

A futurist says Australia will become increasingly influenced by generation alpha and their interest in everything Asian.

According to the study by Hypercollective, 83.3% of children use digital devices, with smartphones emerging as the dominant screen for 75.7% of kids ...

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...