The online casino industry is doing everything possible to attract the attention of a large audience. Various tools are used for this, among which gamification deserves special attention. So, when ...

Online gambling platforms are stepping up their game, and gamification is the secret weapon. Let's face it: playing slots or betting on sports is way more exciting when you’re climbing leaderboards, ...

After hype cometh the fall. Gamification — the catch-all term for rewards, incentives and loyalty services — has become a very popular way to get users engaged in an increasingly noisy world of apps ...

Foursquare does it. Mint.com does. Even NBC and Warner Brothers do it. Like it or not, gamification is here to stay. So embrace the idea that you can encourage customers to stay loyal to your brand by ...

Gamification. That’s the 25-cent word that describes what companies like Foursquare and Gowalla set out to do -- turn your everyday activities into a game, rewarding you with badges, points, or a ...

The idea of “gamification” has rumbled loud and long throughout the marketing and branding echo chamber over the last several years. In the 24/7 news cycle, even in the B2B world of marketing and ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Getty Images Gamification has become a popular educational approach, having demonstrated ...

Gamification was not long ago the darling of business talk. Successful initiatives like Volkswagen’s campaign The Fun Theory proved that incorporating elements of games can help achieve tangible goals ...

“Gamification” is a hot, hip term right now, conjuring up images of Facebook games that may be a valuable tool for monetizing the social Web. However, for B2B marketers or customer relationship ...

In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...