Traditional advertising no longer cuts it; passive engagement is out, and interactive, reward-driven experiences are in.Enter ...

Modern computer games, especially massively multiplayer online role-playing games (MMORPGs) like World of Warcraft (WoW), ...

“These dopamine rushes create an addictive feedback loop, propelling us to seek out more of these pleasurable experiences,” he adds. When we’re chasing someone, we’re anticipating a ...

Rather, the artificial neuron formed a loop with multiple biological counterparts, pulsing out dopamine while receiving feedback to change its own behavior. In a way, the system acts like an ...

The more people engage with the platform, the more dopamine hits they receive. The result is a “social-validation feedback loop” that keeps users hooked. “God only knows what it’s doing to ...

"These different areas are part of distinct, large-scale loop circuits in the brain, which process different types of information." The researchers examined dopamine fluctuations, highlighted by ...