People don't pay much attention to the news. We make this point regularly when asked, for example ... or heard any in-depth news stories, beyond the headlines, in the last week.

(The Pulitzer Prize for Feature Writing is important only because it declares a standard of excellence to which other journalists aspire.) Readers like stories, even news stories, written in ...

Could we predict the winner of a headline test before running it, relying only on headline text to forecast success? We found, surprisingly, that no single feature of a headline ... A/B tests can ...

For text stories, the content falls into three categories: news and features stories ... point of view by a trained journalist. For example, if there is a house fire, a reporter would interview ...

How to write a news article ... in a headline. The same letter or sound at the beginning of each word. It then needs a subheading to provide a bit more detail about the story.

When internet sleuths discovered last week that CNET had quietly published dozens of feature articles ... The news that CNET had been using it to generate entire stories, however, sent a ripple ...