Content Marketing is showing the world that you ... prospects and existing customers to pay attention by producing interesting information they care about — or that serves a purpose for them.

Here’s How Companies Have Used Interesting Content Marketing Content marketing has been around for hundreds of years. Benjamin Franklin first published the yearly release of ‘Poor Richard’s ...

I’ll take it a step further: B2B blogs are required to be interesting! If you want a solid return on your content-marketing investment, then you are forbidden from being boring. The word ...

No wonder it sounds like "monotony": being monogamous to one type of content will result in customer boredom—and marketing failure. Consumers want new content all the time, and they want it in new ...

Everyone wants their content to be seen, but with marketing messages competing for ... A while back I had a fascinating conversation with Mark Schaefer, author of one of my favourite books ...

To be effective, you must regularly post interesting content to obtain and keep followers. Influencer marketing involves collaborating with individuals who have a significant and engaged following ...

Editor’s note: Brandon Carter is a marketing manager at Outbrain, a content discovery platform on a mission to help readers find the most interesting content online. Follow him on Twitter at ...

The team’s ability to translate that excellence into an irresistible content marketing plan ... the Blue Apron team creates fun and fascinating articles about the dish, where it came from ...

We’ve spent a lot of time discussing account-based marketing (ABM) and advertising strategy, but I’d like to devote a few posts to returning to the basics. Today, we’re launching a new blog ...