adds that the merchandise sold by F1 and the teams remains “incredibly male heavy” — and the limited clothing for women can often be a poor fit. She wants brands involved in F1 to “listen ...

And according to an F1 Global Survey, women and younger viewers account for much of the sport's growth. Stefano Domenicali, the CEO of Formula One Group, says that around 40 percent of fans are ...

The 23-year-old modelled the official unisex McLaren F1 hoodie in the eye-catching papaya ... Priced from £50 and available in men’s, women’s and junior sizes, the latest McLaren kit to ...

Mikaela Kostaras, F1 Content Creator Formula 1 has achieved this growth through its purposeful outreach to women, using digital engagement, inclusive initiatives, and a vibrant social media ...

Spurred by the popularity of a Netflix show in recent years, Formula One has experienced sizable growth and in no demographic more than young women. For decades, the sport was a boys’ club ...

It’s in the midst of a demographic shakeup. According to Nielsen Sports’ 2024 data, women now make up around 41% of F1’s global fanbase, with younger female viewers (16-24) leading the charge.

Following on from “Drive To Survive,” which sparked a boom in Formula 1’s audience through its mix of on-track action and behind-the-scenes insight, “F1: The Academy” debuts on Netflix on Wednesday ...

The F1 Academy was created in 2023 to get more women involved in all levels of motorsport. Under the leadership of its managing director, former racer Susie Wolff, the racing series aims to train ...

Joanne Ciconte will compete in the F1 Academy this year. Picture: Supplied Female Formula 1 attendance has surged as women embrace the sport, the fashion and the atmosphere of Grand Prix racing.