TAMPA, Fla. (Jan. 4, 2023) – Eye-tracking technology and social marketing have helped drive an increase in ridership for one of Florida’s largest passenger rail services. A study by an ...

A new eye-tracking study shows that about 60% of commercial breaks can go unwatched by viewers. The study from Tobii Pro Insight, an eye-tracking marketing research company, was conducted across 150 U ...

If you don’t know your “gaze path” from your saliency rating, it might be time to sharpen up on attention metrics, especially if you have a movie or series to promote. AI-driven eye-tracking tech is ...

BOSTON--(BUSINESS WIRE)--Affectiva, a pioneer in Emotion AI, proudly announces its latest innovation, a calibration-free eye tracking feature. This groundbreaking advancement eliminates the need for ...

Neuromarketing—applying neuroscience principles to marketing—is making waves in the industry. This technique probes deeper into consumer reactions, emotions and preferences by accessing more of their ...

The Integrated Visual Augmentation System (IVAS) was a $22B project awarded to Microsoft in 2018 to develop Augmented Reality (AR) headsets for the US Army. As part of the funding, Microsoft was on ...

Eye-tracking allows studying aspects that cannot be seen, for example, the thinking processes of a student solving a mathematical problem. Researchers have integrated eye-tracking into education and ...