Ernst & Young is expanding its reach into the marketing world with a new business unit designed to unify its services in ...

That’s the surprising viewpoint of John Rudaizky, EY’s global chief brand and marketing officer, who explains why B2B decisions aren’t purely logical: “Actually, a B2B purchase is more of ...

Creating a new brand for EY’s consulting arm, should the business be split off into a standalone company, would be a risky and expensive exercise with no guarantee of success, warns a branding ...