But it not just English clubs that are benefiting from these kind of deals ... Chartered’s logo is on the front of Liverpool’s shirts – that want to be associated with football.

Expedia took over as Liverpool’s shirt sleeve sponsors for both the men’s and women’s teams in October 2020. The club’s previous deal with Western Union had expired at the end of the 2019 ...

One of the clearest signs of modern football's ability to generate mega bucks is the lucrative deals ... bold logo on Angry Birds appears as random at best on the sleeves of Everton shirts.

“Unsexy” B2B firms are increasingly replacing consumer-facing brands in some of the country’s most prized sport sponsorship deals ... of gambling logos on the front of shirts,” said Burmaster.