With more than 400 million active monthly users, Instagram has grown into a social network that businesses need to pay attention to. It’s more than just a photo-sharing site -- it’s a way to engage ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. While this seismic shift has been disconcerting for some, others have rose to the occasion ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Tarun Jha of JSW Steel outlines how authenticity, agility, trust, value and intent help brands build resilience amid ...

A tectonic shift is underway in the worlds of media and marketing—one that has gone largely unnoticed by mainstream observers. Brands are no longer content to advertise in traditional media outlets; ...

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Customers today yearn for an authentic human connection with the brands they patronize, yet many companies still rely on mass marketing tactics and transaction-based engagement models that treat ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...