Sales promotion letters can help you establish a one-on-one relationship with prospective customers, bypassing the cluttered atmosphere of mass advertising strategies such as television commercials ...

Ah, autumn. The falling of leaves. A new batch of excited freshmen and graduate students. Some different faces among colleagues, perhaps. The roar of a football crowd. And alas, the reading and ...

Many of the letters you write in business are designed to influence the ideas or behaviors of others. Persuasive letters to sell something should have a unique formula, immediately grabbing a reader's ...