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Jeff Bartel is chairman and managing director of Hamptons Group, a private investment and strategic advisory firm headquartered in Miami. The pyramid of corporate social responsibility (CSR) is ...
Recently, there has been too much discussion about ethics. At the same time, we get to see individuals getting into too much public relations (PR) too. I often ask myself: How do you define ethics?
You wouldn't get far by pitching an aesthetic appeal to a hungry man, so the first thing you have to do when creating a PR message is to determine where your target audience is on the pyramid.
I was reminded recently that there’s a reason that PR people (and I count myself as one) are sometimes lumped with manipulators of the truth. That’s because a few misguided players can confuse ...
As E3 edges nearer, the involvement the press has with developers and PR is growing by the day ... The major players at the top of the journalistic pyramid can be seen at events being treated ...
A similar data-driven PR push can enhance A.I. workflows across all sectors. Tech ethics has become a central concern for PR professionals. For instance, when ChatGPT faced criticism over bias in ...
Public relations (PR) in 2025 is set to be transformed by data, politics, and ethics. According to Arik Karani, president of the African Public Relations Association (APRA) and Public Relations ...