Opinions expressed by Entrepreneur contributors are their own. The media landscape in 2025 will revolve around automation and personalization, requiring a unified approach to earned, owned and paid ...

As public relations professionals navigate an increasingly complex media landscape while preparing for upcoming budget cycles, Muck Rack’s 2025 State of PR report provides critical insights into the ...

With Generative AI reshaping how audiences discover, trust and engage with brands, Walker Sands has launched the AI Domain Impact Index to help B2B organizations maximize PR effectiveness. The Impact ...

Earned media now powers AI trust and citations. Stacker’s Earned Media Edge report shows how brands can scale word-of-mouth and measure visibility in 2026.

In the evolving digital marketing landscape, 2025 is shaping up to be a transformative year. Traditional paid media, once the backbone of marketing strategies, is becoming increasingly irrelevant.

As media outlets increasingly rely on sponsored content, securing authentic earned coverage has become a growing challenge for PR teams. Paid placements may offer reach, but they can’t replace the ...

I often hear the same claim from PR teams: “Paid media will never be as good as earned.” One report found that 49% of U.S. searchers surveyed believe organic search results are more trustworthy than ...

A shift from keyword-driven SEO to question-and-answer GEO is transforming how organizations build authority and show up in A.I.-powered discovery. Unsplash+ Earned media has never been more valuable ...

Hoka footwear has selected Rygr, an integrated marketing agency, to lead brand communications and earned-media strategy across the performance running sector. The agency focuses on active lifestyle ...