When it comes to spending green, nothing is black and white. Recent Gallup research finds that some 70 percent of a purchasing decision is based on emotions. Finding true empathy for a customer’s ...

Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

Content Ignite, the publisher-first advertising technology and monetisation platform, has unveiled its latest AI-powered solution, Dynamic Floors, helping global publishers to optimise ad revenue ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...