but something about the Grainge wedding caused influencers and content creators to do away with pretense and simply call the aesthetic old money. As an aspirational look, the version of prep ...

One such trend that has recently captivated the internet is the "old money aesthetic." This style, characterised by its timeless elegance and understated luxury, is making waves across social ...

Conscious consumption. Preserving local and family history. In 2024, the old money aesthetic won’t just be a niche online trend, but a cultural phenomenon that unites continents and competitors.

Perhaps this is why the aesthetic, at least in the eyes of the younger generation, has become so style-centric. ‘Old money’ is now an aesthetic trend rather than a lifestyle goal. Staples of ...

Last year, TikTok came up with a name for this timeless style: “old money aesthetic.” The term “old money” refers to people who have inherited their wealth over several generations ...

then you've probably seen countless TikToks and Instagram Reels of content creators hopping on the "old money" aesthetic. It seems like an evolution of the "quiet luxury" trend of last spring ...

Averyl Gaylor does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...