Opinions expressed by Entrepreneur contributors are their own. Great! You’ve just spent months (or years) figuring out a fantastic product in a new category, but now comes your next big challenge: ...

The marketing of food brands remains competitive and highly lucrative. Just think about the last time that you were in a grocery store: product packaging is colorful and appealing, and it features all ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Walk down any supermarket aisle. What do you see? Brands, brands, and more brands. And, individually, each has its own equity—along with consumer appeal, value, unique brand-defining characteristics, ...

Brands put all their effort into producing content, but fail to have a content distribution strategy in place. We’ve asked content marketing experts why. Many brands put all their effort into ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...