As the owner of a small enterprise, you focus a great deal of time honing your business' strengths and competitive advantage. In time, you establish a few areas of expertise. These are distinctive ...

Testing the causal link between a firm-specific competence and its antecedents or consequences has become a key objective for strategy research over the past decade. On one hand, case studies can ...

One of the best things about being a consultant is the opportunity to see so many kinds of businesses. Though different companies are certainly at different stages of their lifecycles, strategic ...

We came across a blog in a WARC email written by Richard Shotton, Head of Insights at ZenithOptimedia, where he discussed the importance of “distinctiveness” and how it boosted memorability in a hyper ...