Abide by that rule, and it will save you time and money. Shape and color your logo in a way that is memorable. For example, if you serve hamburgers, make the bun brighter than the leaf of lettuce ...

research suggests that your logo’s design–and specifically its colors–have more bearing on your customers’ opinions than you might think. Neuroscientist Bevil Conway, who has focused his ...

A new study on the ethical implications of logo colors suggests that the blue might be “greener” than green when it comes to branding. We live in a time of rampant greenwashing. Ever since ...

That color choice was very utilitarian since many Holt tractors were used in WW1. But on the nose of those tractors, the original logo was a far cry from the tough, heavy-duty-looking, extra-bold ...