DR, or direct response, marketing includes promotional messages aimed at generating an immediate response from targeted customers. For a small business, direct response marketing is often the most ...

Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. Dr. Stephen Covey, author of The 7 Habits of Highly ...

Snapchat has found its groove as the go-to ad platform for direct-response advertising, which has more than doubled in revenue and now makes up more than half of the company’s total revenue. The ...

The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...

Direct-response advertising made up 54% of podcast advertising in 2019 -- up from 52% in 2018, according to Interactive Advertising Bureau (IAB) data released Monday. Brand awareness made up 42% in ...

Now that the new year is in full swing, business owners are back to the grind and on the hunt for new sales techniques to convert leads to customers faster than ever. Direct response marketing has ...

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...

The pandemic has had an impact on practically every business and significantly influenced the marketing industry and global advertising. B2B marketing trends have evolved to reflect market behavior ...

In a world where everything is becoming commoditized, the key to success becomes differentiation. That's becoming more difficult to achieve, and one of the reasons is that it's relatively easy to put ...

CoreMedia Systems is working with Premium Media360 on a system that will give direct marketers the same media-buying tools as their general advertising counterparts. Direct-response brands can deliver ...

IRVINE, Calif.--(BUSINESS WIRE)--As the mortgage industry continues to evolve in a digital age, Managed Direct Response emerges as a crucial partner for companies seeking to expand their reach and ...

FRANKLIN, Tenn.--(BUSINESS WIRE)--Franklin Madison, a portfolio company of Mill Point Capital, is pleased to announce its acquisition of Minnesota-based direct marketing agency, SeQuel Response. The ...