In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Mail-order parts, tires, and tools have been around as long as the Sears catalogue. But nowadays many people read their copy of 4-Wheel & Off-Road magazine and simply order up a set of their favorite ...

Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send out let’s discuss what works and what does not. Before you even ...