Most businesses assume that direct mail marketing companies compete on stronger creative, but in the first 200 characters of ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...

Taradel’s founder and CEO, Jim Fitzgerald, will remain with the combined business in an executive advisory role post-transaction Eric Goodstadt serves as CEO of UpSwell Taradel was founded in 2003 and ...

Direct mail has proven again and again that it isn’t just surviving the digital era, it’s outperforming expectations. As marketers face rising acquisition costs, data privacy changes, and a growing ...

The acquisition brings together DFS's enterprise-grade transactional mail expertise with mailing.com's direct mail marketing capabilities, forming a full-spectrum communications powerhouse. The ...

Experian is well-known in the data quality space. Their international address verification service allows businesses to not only verify but also enrich their customer database. This means that, in ...