This article at InsideHigherEd points to something I’ve blogged about before: it appears that despite the so-called “digital native” status of the current generation of K-12 and college students, many ...

Asalia Melanie Scheibner, Dr. André Zimmermann LL.M. Back in April 2023, a global retail company in the sports goods industry posted a job opening for a manager of corporate communication. The ad said ...

With the constant rise of counterfeiting, protecting one’s brand is now more important than ever. Many brand owners already take protective steps to protect their brands such as registering brands ...

There are two types of people in the world: digital natives and digital immigrants. Or, perhaps technophiles and technophobics. Which are you? We all know that we are living in an increasingly ...

I’ve been party to a growing number of discussions recently about the role and relevance of the ‘digital native’ in B2B marketing. Whilst the number of digital natives that are actually signing the ...