In September, the Office of Management and Budget released long-awaited 21st Century IDEA Act guidance on digital experience with requirements around accessibility, branding content and more.

The metrics ... of digital transformation, which are often focused on innovation, customer experience, and revenue growth. These metrics are for a “run the railroad,” traditional, back-office ...

Search Engine Land » PPC » Display » Display & Video 360 gets new frequency and reach metrics Share Google is adding a dedicated data visualization in Display & Video 360 (DV360) to show reach ...

However, knowing how to make use of those tools is tricky. Let’s look at the best social media and digital marketing metrics to focus on when establishing or changing your brand image.

This paradox highlights a critical insight: Brands frequently over-rely on digital performance metrics. While these metrics are convenient to measure, they often fail to capture the full picture ...

Here is how Gen Digital performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts: Direct average revenue per user (ARPU): $7.24 ...