In September, the Office of Management and Budget released long-awaited 21st Century IDEA Act guidance on digital experience with requirements around accessibility, branding content and more.

Search Engine Land » PPC » Display » Display & Video 360 gets new frequency and reach metrics Chat with SearchBot Please note that your conversations will be recorded. Google is adding a ...

Integrating AI and machine learning will shape the future of digital marketing metrics by offering cutting-edge techniques for gauging things like consumer engagement and brand effect. Brands must ...

This paradox highlights a critical insight: Brands frequently over-rely on digital performance metrics. While these metrics are convenient to measure, they often fail to capture the full picture ...

The Department of Veterans Affairs’ IT office is developing a new set of metrics to measure the agency’s success managing a cloud-driven digital transformation across several of its most important ...

Here is how Gen Digital performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts: Direct average revenue per user (ARPU): $7.24 ...