How do businesses find success with winning ideas? Ideation is a term often thrown around, but not necessarily understood fully. This process of coming up with potential ways to address a problem, ...

But how does one learn the Design Thinking methodology? Look no further than the New Products and Services Lab. This 10-week course partners student teams with companies to solve a real-life business ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of people, risk, leadership and performance. During the recent judging round of the sixth annual Horizons ...

The key to successful product development is to keep your efforts focused on the needs of consumers rather than the needs of companies. That was the insight shared by Art Middlebrooks, clinical ...

Over the past few years, design thinking has quickly gained momentum in the business world. Some of the world’s leading brands—the likes of Apple, Google, HBO, Samsung, World Bank, and General ...