Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

Going beyond foundational participant data is valuable in addressing employee needs and attitudes, according to a panel of retirement industry experts. When making decisions about plan design, ...

Do you want to create maps for your research or other eye-catching data visualizations but don’t have the GIS knowledge or skills? The University Libraries has acquired a one-year full access trial ...

Many promising advances in precision health and other Big Data research rely on large data sets to analyze correlations among genetic variants, behavior, environment, and outcomes to improve ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...

Researchers from two universities in Europe have published a method they say is able to correctly re-identify 99.98% of individuals in anonymized data sets with just 15 demographic attributes. Their ...

The coronavirus pandemic broke out in the United States just as the 2020 census got underway, causing an unprecedented disruption of operations and raising questions about the extent of undercounts or ...

A t the 2025 IFT FIRST Annual Event and Expo’s Solutions Showcase session Accelerating Predictive Insight with Causal AI and ...

For Penn State University education professor Erica Frankenberg, that’s the big takeaway from a new analysis of demographic changes in America’s suburban public schools conducted by the EdWeek ...