Someone decided they really need a Porsche dealership sign. The seven-letter word sparked a frenzy between prospective buyers, but it ended where almost nobody expected. The winner of the auction ...

Who knew a car that’s never left the lot could use so much work? Audubon Chrysler in Henderson, Kentucky has finally taken down the Dodge Viper it has been using as a sign for most of the past three ...

For nearly 30 years, a Dodge Viper perched high above a Kentucky dealership sign has served as a bizarre, sky-high monument to Mopar muscle and marketing theatrics. But now, the red roadster is back ...

All-original Harley-Davidson double-sided bullnose porcelain neon dealership sign in original, unopened crate as shipped circa early 1930s. Estimate: $200,000-$400,000 Museum-quality 1947 ...

Most dealerships in possession of a Dodge Viper during the mid-1990s would have tried to quickly sell the serpentine sports car for a tidy profit. Not Audubon Chrysler, though. The business’s owners ...