An overview of the advertising technology (adtech) industry and relevant US and EU privacy laws, including the Federal Trade Commission Act (FTC Act), California Consumer Privacy Act of 2018 (CCPA), ...

As data remains the backbone of digital advertising and regulatory scrutiny continues to grow, technologists are uniquely positioned to influence the industry’s future.

Personalization is increasingly recognized as a pivotal strategy in marketing ... data collection from areas where it's not allowed. Such a proactive approach not only safeguards against unauthorized ...

The biggest weakness in these laws is that they do not require companies to take proactive steps to protect privacy and instead put the onus on consumers to correct or delete their data — rights ...

Dec. 31 (UPI) --Wednesday marks the beginning of the new year and with it comes new laws taking effect. There is an emphasis on the tech industry, artificial intelligence and data privacy among ...

For years, Mainers have handed over their personal data without much thought. That’s changing, and rightly so. People want to ...

Roku illegally collected personal information of children, Michigan's attorney general alleged in a lawsuit. Roku 'strongly ...

Joe Buczek is manager of digital ... to increase advertising revenue and attract content providers to its streaming platform. "Roku has blatantly violated children's privacy laws, illegally ...