'Is That a Real Job?' is a weekly series where WIRED explores the latest in...job titles. We explain everything from "customer success manager" to "growth hacker"---and show how you can land these ...

At Salesforce, we’ve built a business around helping our customers find success. This is based on a simple principle: If we don’t have successful customers, we can’t have a successful business. We’ve ...

However, like other fractional roles, hiring a fractional customer success leader can bring scale, and expertise to help build your future full-time team. For early companies, fractional customer ...

When a business buyer makes an initial purchase from a seller, it’s only the start of the value exchange between the two. Most of the mutual value accrues over time as the customer benefits and both ...