Customer success is essential for any startup, at every stage. It’s what ensures customers are engaged, adopting, and gaining value from your product. But many startups get customer success wrong.

At the top of this list is Customer Success (CS), a department intended to drive customer satisfaction and retention, yet often falls short due to misalignment with its core purpose. The issue ...

Customer experience is key for an OEMs success which is why Mazda, has recently been ensuring its training approach is of the ...

Customer success platforms (CSPs), or software designed to help business-to-business companies manage and monitor their customer success efforts, are increasingly in demand. According to a ...

For many technology vendors, customer success is measured by how successfully the customer implements and adopts their products. At diginomica, we've long argued that this view is far too narrow — ...

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BY Kathleen Lucente I’ve been thinking a lot about customer success stories and why so many companies either shy away from them or can’t consistently pull them together. As a journalist ...