The following six strategic pricing approaches offer a roadmap to protect your margins while maintaining customer trust ...

From resistance to change within your organization to the intricacies of long-standing customer relationships, challenges abound. However, countering these challenges with strategies that inspire ...

Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using segmentation strategies. Customers in these ...

Building a customer-focused strategy means the customer and their needs come first as a way to reach brand goals and grow your business. Important decisions begin and end with the customer based ...

Customer success strategies are always changing, but what never changes is the need for unique and efficient ways to keep customers engaged. As marketing and advertising evolve to meet the ...

Wi-Tronix, LLC announced on Feb. 4, 2016 the formation of a new Customer Strategy department with Customer Care Manager roles. The team is being deployed in response to continued growth of Wi-Tronix’s ...

Imagine a retail giant that once thrived on aggressive sales tactics but failed to adapt to evolving customer expectations—only to see competitors, armed with data-driven CX strategies ...

Those efforts have been part of a front-end customer strategy that has become the cornerstone of the company’s transformation. This strategy has included asking lawyers, accountants, financial ...

For marketers, this means shifting marketing and customer satisfaction strategies from prioritizing sales and brand perception to building a reputable and trustworthy brand identity. In a digital ...

As this group of consumers are nuanced and highly complex, tried and tested customer retention strategies often fail to win the loyalty of these young and powerful consumers. The increased access ...