From resistance to change within your organization to the intricacies of long-standing customer relationships, challenges abound. However, countering these challenges with strategies that inspire ...

Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using segmentation strategies. Customers in these ...

With the evolution of modern artificial intelligence (AI) and experiential augmented reality (AR) technology, there are now effective ways for brands to adopt a true customer-centric strategy ...

Building a customer-focused strategy means the customer and their needs come first as a way to reach brand goals and grow your business. Important decisions begin and end with the customer based ...

Customer success strategies are always changing, but what never changes is the need for unique and efficient ways to keep customers engaged. As marketing and advertising evolve to meet the ...

Those efforts have been part of a front-end customer strategy that has become the cornerstone of the company’s transformation. This strategy has included asking lawyers, accountants, financial ...

For marketers, this means shifting marketing and customer satisfaction strategies from prioritizing sales and brand perception to building a reputable and trustworthy brand identity. In a digital ...

We're excited to see how this partnership will help them drive loyalty and growth, while further demonstrating our momentum in helping leading retailers transform their customer data strategies." ...