David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog. Customer segmentation means categorizing your ...
In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...
Personalization has emerged as the holy grail for marketers in the digital age, yet achieving this at scale with legacy tools has been like finding a needle in a haystack. Traditional marketing ...
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