Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Whether the majority of your organization’s marketing is digital or print, segmentation plays a critical role in converting leads to customers and ensuring that you retain them. Segmentation involves ...

Among the 79 speakers at the recent Utility Analytics Week conference, I had an interesting discussion regarding customer segmentation-related analytics trends with American Electric Power’s Stephen ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on types of customer segmentation models. It often proves to be ...

When I began working in CRM and analytics, brands segmented audiences in a highly rigid, top-down way. To attract high-value customers, for example, retailers might simply target consumers living in ...

Per, Founder/Ceo of Sjofors & Partners is called “The Price Whisperer,” and THE thought-leader on using price for higher growth & profits. Customer segmentation is one of those key activities that ...