In the retail ecosystem, securing and cultivating customer loyalty is not just a strategy; it's a vital lifeblood for sustained growth. With the cost of acquiring new customers outstripping the ...

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When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

Customer experience leaders need to present insight with enough "voice" to prompt real actions. Voice of the Customer (VoC) programs are a cornerstone of successful customer experience programs. Yet ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The pandemic demonstrated just how quickly customer journeys could be disrupted and ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

In today's consumer landscape, there are practically as many loyalty programs as there are brands vying for your attention. Which companies, though, have earned repeat business from their customers by ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

Customer loyalty can be a financial boon for businesses and a money saver for shoppers and clientele. Information technology services and consulting company Accenture says about 90% of companies have ...

If customers thought “that loyalty data were being consumed for that purpose, they would opt out of loyalty,” said Brierley ...