Customer perceived value is a concept widely used in marketing and branding circles. Customer perceived value is the notion that the success of a product or service is largely based on whether ...

Time to First Value is the critical but often overlooked moment that defines whether customers will keep going or give up.

Perceived value is the assessment made by customers regarding the worth of a product or service based on its ability to meet their needs and expectations, particularly compared to competing offerings.

Ensure customers feel “perceived value” is consistent. In a tough economic climate, a compelling value proposition must be the secret sauce that nurtures conversion. A 2021 McKinsey study ...