Cursive logos were all but declared dead in 2024 ... controversially followed by Washington College. Gen Z just can't read joined up letters, we were told. But the oldest retailer in the US ...

Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had spawned a generation of youth who could no sooner read a script logo ... name is to letter it in ...

The department store is bringing back its cursive logo at a time when many brands are ditching script. Lord & Taylor is going against the grain and bringing back its cursive logo. The department ...

In the 19th century, it was the Spencerian method (the original Coca Cola logo ... the letters helps cursive writers cement these spelling patterns in a way writing in print doesn’t.” ...

“I think that’s a little crazy reason to change the logo, because people can’t read cursive. Maybe it’s because they stopped teaching cursive, I wonder if that’s an issue,” said Rashad ...

Lousy penmanship didn’t stop me from becoming someone whose profession depends on shaping letters. Being incompetent in cursive didn’t hold me back one bit. That’s why I had such a visceral ...