Chinese New Year is fast approaching, and brands are bringing their A-game to leverage the chatter surrounding the festivities. Some brands such as Johnnie Walker Blue Label, Shiseido and GODIVA took ...

With Chinese New Year around the corner, brands are flexing their creative muscles by creating interesting yet meaningful red packets that will resonate with consumers. From the spirit of reunion and ...

Created by the award-winning firm Kinetic, these colourful packets were inspired by the spirit of MINI: adventurous, fun and full of character. The box set features two designs depicting stylised ...

One of the highlights of Chinese New Year is the myriad types of red packets. While some only care about the money inside, others appreciate the effort put into the design. After all, looks do matter.

The Lunar New Year is coming, so it is time to prepare for the festivities. It also means that red packets abound! Every year, we see companies get creative and come up with geeky red packets that can ...