Kenya Barris is the creative force behind a six-minute Coca-Cola commercial that tells the story of how a family and Coke ...

Coca-Cola, which has aggressively used AI in marketing, says the Kenya Barris-led “Westside’s Finest” is cultural commentary, not a response to creative critics.

In 2012, The Coca-Cola Company enjoyed its most-awarded ... the beverage giant's marketing department to set up its creative excellence discipline a year later. Coke's VP of global advertising ...

Coca-Cola is one of the most prominent ... it offers significant opportunities to enhance both the creative and operational aspects of advertising. It is becoming a vital tool for brands, solving ...