Holding back advertising in a region or channel and then looking ... As other agencies follow the lead of these trendsetters, the unified approach to media and creative seen in traditional CRM ...

Prior to that, he was an executive creative director at Wunderman/Young & Rubicam. He sat down with AdExchanger behind the scenes at Ad Week. AdExchanger: Where does CRM fit into agency workflow and ...

Customer relationship management (CRM) and certifications in platforms ... Susan Credle, an IPG fixture who this year was appointed as the ad-holding group’s first creative advisor, formed a ...

technology and CRM expertise with highly-awarded creative talent. CEO Andrea Cook, Chief Creative Officer Ian Mackenzie, and Chief Operating Officer Elizabeth Sellors, the leadership team that ...

Display Advertising, Amazon & Marketplaces, Affiliate Marketing, Conversion Rate Optimization (CRO), CRM, Email Marketing, and Creative Services – collectively supported by Integrated Media ...

Notably, PepsiCo recently revealed that it was building its own in-house media planning team with a focus on CRM, ad tech and data ... Draftline has been building a significant creative team, which ...

With the win, the agency will now be responsible for the creative, CRM and digital duties for Smirnoff in the ... year following a multi-agency pitch involving four international advertising agencies.