Holding back advertising in a region or channel and then looking ... As other agencies follow the lead of these trendsetters, the unified approach to media and creative seen in traditional CRM ...

The graph categorizes the inventory granularly to better align buys contextually, allowing buyers to see where media comes from, what ad formats are available ... across media, creative, CRM and ...

Customer relationship management (CRM) and certifications in platforms ... Susan Credle, an IPG fixture who this year was appointed as the ad-holding group’s first creative advisor, formed a ...

technology and CRM expertise with highly-awarded creative talent. CEO Andrea Cook, Chief Creative Officer Ian Mackenzie, and Chief Operating Officer Elizabeth Sellors, the leadership team that ...

Notably, PepsiCo recently revealed that it was building its own in-house media planning team with a focus on CRM, ad tech and data ... Draftline has been building a significant creative team, which ...

With the win, the agency will now be responsible for the creative, CRM and digital duties for Smirnoff in the ... year following a multi-agency pitch involving four international advertising agencies.