Stay ahead in digital marketing with Google's latest updates to Demand Gen ad campaigns, designed to optimize your ...

Discover the latest features added to Google's Demand Gen, designed to enhance marketing strategies and drive better results.

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.

Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular with ...

But the company has vowed to build a major business in the parallel market of online display ads, and on Tuesday laid out some predictions about how that business will evolve. Amir Efrati reports.

mostly in Google's display and programmatic products. That means privacy has become a core function of his work, and Taylor oversees efforts to make sure Google's ad products are ready for a ...