Content is the foundation of all marketing. Everything you do to create awareness and demand for what you sell — from talking to people to sending emails, posting on social media, speaking on stages, ...

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for ...

In just a few years B2B content marketing in the UK has gone from being a hot trend to now being relied on by 95 per cent of marketers for their top three marketing goals: brand awareness, customer ...

The digital era has heralded an irreversible shift away from traditional campaigns to real-time marketing; an approach powered by social media, which is rapidly evolving into a sophisticated set of ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Let's face it: Creating high-quality marketing content that ...

Content marketing for law firms is hard. Unfortunately, fun, exciting, and engaging aren’t usually the first words people use to describe content in the legal industry. The content that most law firms ...