Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. This article is more than 6 years old. Hiring a general ...

What makes you pick up a book you’ve never heard of? Is it the title, the author’s name, or the promise of an intriguing story? More often than not, it’s the cover—a single image that has the power to ...

So, I’ve been thinking a lot about how we show off artificial intelligence these days, especially on magazine covers. It feels like every other magazine wants to slap some robot or glowing brain on ...