Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

In a national study in 2018, 72 percent of consumers said a product’s packaging influences whether they buy. Packaging is the first interaction between a potential buyer and the product, even before ...

As brands compete across physical shelves, direct-to-consumer platforms, and third-party marketplaces, packaging often becomes the most ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...

On Friday, Oct. 1, students in the intermediate product design studio, taught by Thea Nalls, presented final designs for their packaging redesign project. Students were tasked with redesigning a ...

What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.