Artificial intelligence is rewriting the rules of search. As Google continues integrating AI-driven elements, search engine results pages (SERPs) are becoming increasingly dynamic and unpredictable.

Search engine results page (SERP) volatility occurs when there are some major fluctuations in the search engine rankings over a period of time. When there is an elevated level of volatility, the ...

Search is having its biggest identity shift in decades, and your SEO strategy has got to keep up. Now, the reality is that even when you win a top organic spot, you’re competing against AI Overviews ...

What started out as a simple alert panel has evolved into the most prolific set of direct information the Google SERP has ever seen. Google’s on-the-SERP coverage of COVID-19 isn’t only an ...

How well do you know Amazon’s SERP tactics? The answer to that question can unlock results in your search marketing campaigns to optimize your ad spend and augment your strengths. Fifty-nine percent ...