H istory has a habit of creating meaning, and Cadillac has latched on to some history that predates the company while also ...

A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning. It often follows the naming the ...

The misuse of the word “logo ... symbol, the Nike swoosh, and more. Finally, there’s the combination mark. These are emblems that use a combination of both words and symbols to represent a ...

The new symbol will end a 15-year run of the original logo with its bright red background and swooshing “Z.” The company will begin replacing all of the logos in digital formats like on the ...

Your company’s unique name, logo, symbols, and designs all need legal protection. What if you are starting a business during this time? As entrepreneurs incorporate and form LLCs, they will be ...

You've likely heard terms like logo, icon, symbol, wordmark and emblem thrown around, often interchangeably. However, each of these terms carries a distinct meaning, and understanding the nuances ...